![]() Use social media to share valuable information, including your own content. These platforms give you space to interact with followers, which may include potential new clients. Social media, including Facebook, Instagram, and Twitter, provide excellent platforms for promoting your new law firm. Updated, completed profiles tend to rank a bit higher, so consider rounding yours out.īecause Google considers many of these legal directories highly trusted sites, when they link back to your website, you get a boost in your own site’s rankings, too. Another great choice is Avvo, which includes its own reviews of lawyers in addition to client ratings. You can choose from free or paid listings. Others include more information, like rankings and other customizable marketing opportunities.Ĭonsider starting with a classic, like - a longstanding directory that’s important for all practice areas. Some listings are pretty basic, with firm affiliations, areas of expertise, and contact info. There are many legal directories, and they come with different benefits. Online legal directories are searchable databases that offer another opportunity to get your name in front of potential customers. It isn’t only your own website that can help people find you in a search. Don’t forget to optimize your content for search engines. Consider expanding upon your FAQs or creating a post focusing on a specific keyword that people are using to conduct online searches. When crafting content, be sure that it provides something of value for your potential clients. Try including videos and infographics, in addition to blogs. Another tool, Answer the Public, provides insight into questions entered in search to provide answers to your audience. Google Trends helps you track the usage of keywords over time to capitalize on seasonality, and related searches under keywords you’re already tracking can be helpful as well. If you’re stumped for content ideas, you can use Google to get you started. Regularly updating your blog shows that you’re active, which helps you remain higher in the search engine results pages. ![]() What you want are well-written blogs that provide something of value. Even if you’re a young lawyer, sharing your knowledge with your website visitors helps establish your authority.īlogging is very effective, but it’s not just writing a few posts here and there. Well-written, valuable content helps showcase your expertise. ![]() ![]() You may also want to consider incorporating local keywords, which can help those conducting “near me” searches find you more easily.Ĭontent has been king for a while now, and it continues to reign supreme to this day. Fill out the information, add a description, and include pictures. One way to improve local SEO is to claim and optimize your Google Business Profile. Using local SEO helps those looking for a local lawyer find you. As many as 46% of searches on Google are looking for local information, and 97% of search engine users check the internet for local businesses. You can take your search engine optimization one step further by optimizing your site for local searches. Generating consistent, valuable content (more on this later).Gathering backlinks that lead to your site.Make sure that your site is easy to navigate (providing links to other pages within your site can help).Check the mobile-friendliness of your website.Ensure your pages load quickly (you can use Google PageSpeed Insights to get a score on how fast your site loads on mobile devices and desktops.For a smooth user experience, consider the following: If your website takes too long to load or loads improperly, potential clients are more likely to back out of your site and move on to the next lawyer. User experience also plays a crucial role in your SEO. A helpful hint here is that newer sites tend to have a lower domain authority, so ranking for keywords with very high volume and high competition is unlikely. With these paid tools you can track keyword trends over time and optimize for them as your site increases in domain authority. To properly identify keyword search volume and the difficulty of ranking for it, you’ll need to use a tool such as Moz, Ahrefs, or Semrush. One method includes incorporating keywords, which are the words and phrases that people use to search for services online. Several SEO strategies can help boost your visibility. The better your search engine optimization (SEO), the greater your odds of landing near the top of the search results pages, putting you right in the line of sight of those looking for your services. One of the best places to start is by creating an optimized website.
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